Background: Provide creative leadership, art direction and design on diverse social media accounts ranging from the healthcare, jewelry, non-profit and real estate industries. Highlights included guiding a team of animators and designers for the ViiV HIV account, where we led the brand through a new product launch.

Role: ACD, Art director, designer

Brief: Using a single photograph as a jumping off point, we were tasked with creating an un-branded website that helps educate the parents of newborns from underserved communities about the potential risks of RSV.

Results: The site proved incredibly valuable during the RSV outbreak in 2022/23, where we were able to provide valuable information to scared parents.

Role: Art direction, website design, UX design, illustration

Brief: The Huntington Symphony asked us to create a fun, lively logo and brand identity for a series of classical music performances of the composer Franz Josef Haydn. We were also tasked with specifically referencing West Virginia’s “rolling hills” and lyrical beauty.

Results: Avoiding the stereotypically “stuffy” classical music look, we created a flexible design that could be used in many executions, including digital billboards, social media, print ads and in-house posters and signage.

Role: Creative lead, illustrator and designer

Brief: Race Rock, a utility and infrastructure company, asked us to create a site to consolidate their new subsidiaries in one place, within the Race Rock brand. They asked the creative team specifically to provide Word Press template designs, UX and UI support and an updated style guide.

Results: Using Figma and Word Press, we provided guidance for the internal Race Rock team to be able to populate a large, dynamic site that included video, photography, and illustrations. The finished site is vibrant, clean and stands out within their industry.

Role: Art director and designer

Live site:https://racerock.com/

Integrated art direction and design for all US branches of HSBC Bank. Assets included the design of all branch materials, direct mail, digital banners and landing pages, as well as OOH marketing designs.

Brief: Provide a brand update to an online construction referral company. Project includes the creation of a design system that allows the brand to grow as more products are added. Deliverables include a style guide, video creation and website template. We also created a series of icons and social media templates for our clients to use moving forward.

Role: Art director, designer, UX designer

Brief: Create an updateable app that is a portal for all of the JWT Intelligence departmental projects including an interactive version of  JWT's “10 Trends”, the “100 Things to Watch” and bi-monthly reports. 

Result: We built a unique app that allowed the users to view the entire catalogue of the department, as well as connect to social and online media. It includes videos, charts, expert commentary, hundreds of examples of how trends are manifesting around the world, and implications for brands. Users can easily navigate between each section, jumping to the areas of most interest and personal relevance. 

Role: UX design and art direction

Brief: Create a social media campaign based on the custom headphones that Beats by Dre makes for athletes (Lionel Messi, Owen Farrell, Renaud Lavillenie, Ronny Turiaf), as well as various musicians and artists.

Results: Over the period of one month, we worked with 12 public figures and designed custom headphones based on their personal tastes. After creating these beautiful (and cool) products, we captured their own social media responses and re-branded these Thank You tweets and photographs into a fun mini-campaign. 

Role: Design and art direction of headphones and social media posts.

Brief: Create an unbranded, responsive website for an entertainment company that books high-end talent for wealthy clients.

Challenge: Because existing SEO responses were critical, we could redesign the site's UX and change it's basic look and feel, but couldn't do a full re-design.

Results: We created a dynamic, mobile-friendly site, that is attractive to the brand's main clients: party planners, executive assistants and wealthy business people.

Role: UX designer and art director

Brief: Conceptualize a series that targets busy businessmen and women who might use a car service when traveling to the airport.

Result: We created a series of localized airport kiosks, bar coasters and subway signage that played off of the idea of saving time and avoiding confusion, but in a humorous way.

Role: Art director 

Various logos and branding solutions for a wide ranging group of clients that includes the pet care, health, entertainment, real estate and technology industries.

Integrated art direction and design for various pharmaceutical agencies. Projects include designs for websites, digital banners, print pieces and convention panels for GSK, abbvie, Sobi, Gilead, Merck, and Vertex.