Creative: Create an integrated campaign that speaks to three specific HSBC products and targets: Foreign Mortgages, Global Transfers and Global Account Openings. Work needed to be delivered over multiple platforms including online, in-branch and direct-mail.
Role: Art director

Creative: Create an integrated campaign that shows the key target “cosmocrats” that becoming an HSBC Premier customer can help them navigate the world in both their business and family life. Assets included landing pages, email templates, mailers, branch posters, take-aways and a rich media banner ad that was a puzzle.
Role: Art director

Creative: Create an integrated campaign that utilizes the extensive HSBC Premier photo library to highlight the international reach of the brand. Assets included static banners, print ads and branch posters.
Role: Art director

Creative: Micro-campaign for direct mail and e-mail that speaks to HSBC small business owners who burn the midnight candle.
Role: Designer

Creative: Designs for a multi-lingual brand campaign for HSBC Premier Banking. Assets included direct mail, posters and all in-branch materials in English, Spanish, Chinese and Korean.
Role: Designer

Creative: Creation of a website for the HSBC Insurance arm of the brand utilizing the “un” concept. Project included a customer feedback section, as well as email templates for targeted audiences.
Role: Designer

Creative: Design for a welcome kit/boxed mailer that went out to new HSBC Premier clients. Bamboo box included a series of cards and multiple brochures that reinforced the HSBC brand as being the “World’s Local Bank”.
Role: Designer