Brief: The Huntington Symphony asked us to create a fun, lively logo and brand identity for a series of classical music performances of the composer Franz Josef Haydn. We were also tasked with specifically referencing West Virginia’s “rolling hills” and lyrical beauty.

Results: Avoiding the stereotypically “stuffy” classical music look, we created a flexible design that could be used in many executions, including digital billboards, social media, print ads and in-house posters and signage.

Role: Creative lead, illustrator and designer